How to Host a Successful Virtual Exhibition

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Virtual meetings and events are increasingly becoming an essential part of business. Event planners are now looking for innovative ways to bring more live event features to the virtual world. Virtual exhibitions are an engaging way to provide content and information to your delegates. Delegates can also network and interact with exhibitors via live chat or by booking a virtual appointment. Whether you are just hosting a virtual exhibition or you’re adding one on to your virtual event, consider these four tips:

Outline your Goals

Much like a live event, you should outline the goals of your virtual exhibition. Is it to generate new business leads? Showcase a new product to new or existing clients? Or do you want a great way to engage your delegates while conveying key messages? Either way, you should know exactly what you want to achieve.

Make it Easy for Delegates to Access Information

It needs to be easy for your attendees to access your content.  Engagement points should be well defined and clearly labelled. Content that can be accessed includes:

  • Zoom and scan – enlarging content on the stand, delegates can examine the content in detail.
  • Website or other external content – delegates can visit linked content
  • Downloads – PDFs or other files can be downloaded, reviewed and saved by attendees.
  • Video – a pop-out video player that enables the user to play the video content as required.

Interactive Floor Plans

Delegates can tour around a bespoke exhibition hall environment with individual stand locations indicated by the footprint of the stand. Branded engagement points are then added allowing the visitor to click on the branded logo to take them to the individual exhibitor’s page. Interactive floor plans make it easy for attendees to view all the stands and see where they would like to spend their time.

 

Impress your Attendees with Stand Design

At the beginning of the event planning process, decide what type of stand will deliver the best results for your audience, budget and timeline. You can choose from 2D, 2.5D or 3D each allowing for branded, bespoke exhibition stands.

Benefits of a Virtual Exhibition

Analytics

Measure the success of your virtual exhibition with detailed reports.  This enables you to monitor, both real-time and legacy data, to understand how your attendees are interacting with the stands. Outputs include:

  • User journey – we can collate what users experienced and when they left the stand
  • Active and legacy user numbers
  • What content was accessed
  • Locations visited (3D stands)
  • Location of user

Cost

Virtual exhibitions are more budget-friendly than a traditional exhibition as a way of getting key messages across to your target audience. Without the cost of logistics, materials and rental fees you can create a more eco-friendly online version.

Our innovative exhibitions platform enables organisers to provide content and information to delegates in an engaging way.

venuesworld.com has worked with global event planners for the past three years to integrate hybrid solutions into their live events. With many events now pivoting to virtual, we can ensure that your virtual exhibitions remain an impactful experience for your sponsors and attendees. We are ready and waiting to become your trusted virtual events partner.

Interested in learning more about our Virtual Exhibition Solution?