How to Get the Most From your Virtual Event Analytics
Virtual events produce an abundance of useful data. Event planners can now measure event performance with up-to-the-minute data on visitors, views, questions, downloads, posts, and shares. Because your event is entirely online, it is easy to capture key data and create custom reports. Here are five ways you can get the most from your virtual event analytics:
What Data do you Want to Collect?
At the early planning stages, you should establish what data will be valuable for you to have during and after your live event and how you will collect it. You can even start collecting data about your delegates at the registration point. You can ask questions such as ‘What sessions are you most interested in?’ This data can help you improve your event schedule.
Content Engagement
Access to data such as the number of stream views, the length of stream views, and the engagement rates of live polls and Q&A sessions will allow you to evaluate how your delegates engaged with your content. With this information, you can find out which sessions and speakers were most popular, track engagement by analysing drop off points and time spent viewing. You can use this data to improve your post-event communications by providing delegates with the recorded versions of the most popular keynote speakers. Follow-ups can also be made easier by tracking who downloaded documents, who watched what sessions, and who engaged with games and challenges.
Data for your Stakeholders
At live exhibitions, it can be difficult to track how many people saw and interacted with your stand. Virtual events allow you to track which speaker profiles were most viewed, which exhibitions were most visited, and how many delegates were exposed to sponsor branding. This information is invaluable to you as a planner. You can use to prove to potential sponsors that you have a track record of large audiences at your events. This data can also be used to find out which exhibitors stands were most popular with your delegates which can help you to decide future exhibitors.
The Attendee Journey
Understanding how your attendees navigate through your virtual event is pivotal to improving your next event. What percentage of your attendees contacted the support team and help desk? How often did they log in and out throughout the event? Did they just attend the keynote speaker or did they attend all sessions? A great event planner will use this data to improve the event by increasing support or adding in more breakout sessions.
Post Event Data
Once the event is over, leave your content online. A good virtual event provider will allow you to do so for up to a year. It’s a great way for your content to have more longevity and an opportunity for delegates to spark conversions about your company or brand long after the virtual event date. You can review this data to find out which sessions were the most valuable.
When virtual event data is generated, it gives you an increased understanding of best practices, what is working and what is not. We help our clients use the new opportunity of virtual events to maximise the amount of data they get so they can make data-driven decisions for their next event.
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